Farinella

Art Direction, Brand Identity, Illustration, Print

Farinella is the combined love and effort of two siblings who travelled to Italy to live in and learn the craft and culture behind traditional Roman Pizza and Gelato making.

The visuals provide that authentic, traditional experience of a craft that goes back decades, but with a modern unconventional twist. The branding takes inspiration from Roman Catholic imagery during the Renaissance, and combines that with the more modern, yet still traditional craft of hand lettering, and Italian bistro signage. This convergence of these themes creates a welcoming, warm, unpretentious environment for all.