Cuerpo Wellness

Art Direction, Brand Identity, Typography

Cuerpo means body in Spanish. For Andrea Pon’s, introspection and the body are intertwined. They are a coexisting system surrounding bodily health and nutrition. As a health coach and nutritionist just breaking out into her field, she wanted a brand that was unique, non-conforming, and something that really spoke to the values surrounding her business.

The core characteristic we used to characterize the brand was “fluidity".” It uses organic shapes, negative space and non-conforming letterforms to create a spacial harmony with thewordmark. All the letters flow with and around one another, working together to create a structured body of text. Like a river system, or the veins of blood flowing through out bodies